Category: Mind

It involves understanding what triggers people to buy and how to present content and ads in a way to compel a dopamine rush. Dopamine is the reward hormone.

This is one of the best books on human psychology ever written. Although best known for his pioneering work in psychiatry and psychoanalysis, Sigmund Freud began his medical career in neurology.

Everything we do is either out of necessity, like going to the bathroom and not enjoyable, or out of supplying a feeling, a craving to our physiology.